Optibid was launched in 2016 by Ubud, a London digital marketing company that specialises in the online gaming industry. Founded by current CEO, Luke Creigh, Ubud has 5 years experience operating affiliate websites, as well as managing PPC campaigns for gaming industry clients.
The success of Ubud’s campaigns led to the creation of Optibid, a specialist PPC business. We saw the need for a truly great bid management platform that could replicate our success across other industries. Hence, the company devised its uniquely powerful Optibid bidding system.
We have not looked back since.
Today, Optibid spends more on ad campaigns than ever before and thus, delivers greater profits to our clients.
Optibid is part owned by the Capricorn Capital Group, a private equity and hedge fund business founded in Johannesburg, South Africa.
The Capricorn Group includes investments in Hollard Insurance, Budget Group, Clientèle Ltd and Nando's.
Capricorn recognised the opportunity to be a part of Optibid’s vision. With their partnership, we are continuing to evolve and enhance our business on the cutting edge of paid customer acquisition.
Optibid’s talented team consists of PPC experts, web designers and developers, copywriters, SEO technicians, marketing managers and, of course, our resident data scientist.
Head of Marketing
Senior Web Designer & Front End Developer
Junior Website Project Manager