Optibid History

Optibid was launched in 2016 by Ubud, a London digital marketing company that specialises in the online gaming industry. Founded by current CEO, Luke Creigh, Ubud has 5 years experience operating affiliate websites, as well as managing PPC campaigns for gaming industry clients.

The success of Ubud’s campaigns led to the creation of Optibid, a specialist PPC business. We saw the need for a truly great bid management platform that could replicate our success across other industries. Hence, the company devised its uniquely powerful Optibid bidding system.

We have not looked back since.

Today, Optibid spends more on ad campaigns than ever before and thus, delivers greater profits to our clients.

Capricorn

Optibid is part owned by the Capricorn Capital Group, a private equity and hedge fund business founded in Johannesburg, South Africa.

The Capricorn Group includes investments in Hollard Insurance, Budget Group, Clientèle Ltd and Nando's.

Capricorn recognised the opportunity to be a part of Optibid’s vision. With their partnership, we are continuing to evolve and enhance our business on the cutting edge of paid customer acquisition.

The Team

Optibid’s talented team consists of PPC experts, web designers and developers, copywriters, SEO technicians, marketing managers and, of course, our resident data scientist.

Meet our Team
  • Luke Creigh - UBUD -CEO
    Luke Creigh

    CEO

  • Sarah Barrie - UBUD -Finance Director
    Sarah Barrie

    Finance Director

  • Rebecca Shuai - UBUD -Operations Director
    Rebecca Shuai

    Operations Director

  • Will Palmer - UBUD -Data Scientist
    Will Palmer

    Data Scientist

  • Philipp Deutsch - UBUD -Data Scientist
    Philipp Deutsch

    Data Scientist

  • Mogesan Naicker - UBUD -Senior Developer
    Mogesan Naicker

    Senior Developer

  • Rachel Hordley - UBUD -Account Manager
    Rachel Hordley

    Account Manager

  • Jordan Eden - UBUD -Account Executive
    Jordan Eden

    Account Executive

  • Razvan Nicu - UBUD -Senior Web Designer & Front End Developer
    Razvan Nicu

    Senior Web Designer & Front End Developer

  • Harrison Score - UBUD -Copywriter
    Harrison Score

    Copywriter

  • Dale Shelabarger - UBUD -Copywriter
    Dale Shelabarger

    Copywriter

  • Sharon Joy - UBUD -Junior Website Project Manager
    Sharon Joy

    Junior Website Project Manager


Jobs

Optibid’s talented team consists of PPC experts, web designers and developers, copywriters, SEO technicians, marketing managers and, of course, our resident data scientist.